How Will You Promote Your Meetings and Seminars on LinkedIn?

 LinkedIn is one of the most popular networking sites for business professionals. If you still don't have a LinkedIn account, you should open one to start leveraging the benefits of this social media networking website. LinkedIn Events, the latest application from its founders, will help you search for events as per your choice and interest. You can use this platform to project and promote your meetings and seminars to millions of people worldwide.

Researching is made easier as LinkedIn automatically shows you functions related to your connections and industry type. Of course, you can always search for programs on the 'search tool' as and when you desire. LinkedIn expert Wayne Breitbarth has rightfully defined LinkedIn Events as a powerful weapon to make "Killer Contacts, Pull Crowds to Events, be a Star in Your Industry & Track Down Leads Like a Bloodhound."

The application helps you to easily connect with your fellow members within a group, even if you don't know him or her personally. Ask your attendees to check out the LinkedIn Events application to view and share all conference or seminar related news and information amongst their own group of friends and other contacts for easy visibility.

Now, I will discuss the various ways you can use this tool to promote your event and training programs.

Add an Event

Click on "Add an Event" and fill in the details of your new program.

Upload a Logo

You can optimize your festival page by adding a logo to it.

Add a Relevant Title

You should use relevant keywords in the title and body to attract more people to your page. Create a title that will make your event stand out from the rest and help you capture maximum attention.

Link the Event Back to Your Page

Make sure you link the event to your web page, where your target audience can get all the relevant information regarding the same.

Send Customized Messages

You should send customized messages to all your LinkedIn followers, requesting them to attend your show. You can narrow down your senders list by clicking on the 'Share' tab on the event page. This is an effective way of targeting people based on particular location or industry type.

Get More Attendance

Use this business networking site to pull in maximum people to your function. How will you do that? Well, you can persuade your potential attendees to click on the 'Attending' or 'Interested' tab to start a viral marketing of your fundraiser or road show. Remember, when LinkedIn users see people liking a particular event, they might get curious to check it out and participate in it. This is a great way to create awareness and maximize attendance for your program.